The Real Reason for a Case Study

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In 2018, I flew to NYC for my final interview with Shutterstock (yep, the multimillion dollar media-tech company), aiming for the US and Canadian Director of Sales leadership position with a $350K+ package. I WANTED THIS JOB!

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The Chief Revenue Officer asked me to present a case study on:

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1. My value to the company
2. The 'problems' I thought the company faced and my solutions (based on my research)
3. How I’d manage a Sales Division post-merger

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I GOT the job! Using this approach, I secured 2 more six-figure Sales Leadership roles.

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I understand the frustration of spending hours on a presentation that doesn’t land. But my results were real and based on tried-and-true principles.

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For the first time ever, I’m offering my “Ultimate Sales Leader Value Presentation” for just $8.

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Get the step-by-step details I used to land top Sales Leadership roles in 3 different industries included in this newsletter.

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BUT FIRST....

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"Jordana, I've already done 3 interviews and now they want a Case Study. I'm frustrated and don't want to do it."

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I get it.

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But before you tap out and say, "I'm done"... here are a few "truths" behind the Case Study (and a link to the one that got me a six-figure job)!

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• They want to "test" if you "REALLY" want the job - Yes, they are testing to see if you drop out or rise to the challenge.
• They aren't convinced you are the "RIGHT" candidate for the role. Maybe one or two people in the interview process had a disagreement about you and this is a way of seeing if you are the right fit.
• It's SALES - they want you to SELL them! They need to see your presentation skills, how you convey complex ideas or how succinct you can be when sharing your ideas.

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Now here are two HORRIBLE reasons that leaders conduct Case Studies.

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1. They want to pass over 'strategy work' to you. Literally getting candidates to build a process or concept out for them - there are ways to challenge this without losing the opportunity - I can help with this.
2. They have an HR PROCESS that mandates it - literally, someone is too afraid to say forget it!

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Check out our presentation templates on Hirequity Academy to learn the concepts around People, Process and Infrastructure that will help you in your next Case Study!